If you are not online, you don’t exist! The visibility of the company {Company name:40} in the online environment is absolutely necessary nowadays, this environment is constantly increasing. More and more consumers prefer to search online for the desired product or service.

Online presence allows you to reach the customer who is looking for your product much easier! In addition you can target a much larger audience of potential customers.

How can you do that?

A great idea for a famous web designer was “Great user interfaces tend to be almost invisible”. Analyzing the trends in web design lately we realize that he was right! More and more web interfaces are starting to look as simple as possible, with a design that is visually focused and has very little text. If the page maintains its simplicity, it will be much easier for the user to understand your message.

When communicating something to your webiste’s visitor, he should understand from the first seconds what you do, what you offer and how much more value youre company can bring to him or his business.

The user who visits your site does not want to become a doctor in your field. He wants information as brief as possible and transmitted in a language he / she understands. Try to use as few technical words as possible and a language that will appeal to you. Short phrases and icon + text matching will help him a lot to understand the page message.

The user experience is an increasingly important indicator. This indicator often makes the difference between a quality website and an interface long overdue.

Your customers use an average of 3 devices daily when browsing online. Your website must be adapted for any device:

• web design optimized for mobile, desktop and tablet
• schematic, intuitive design
• user control – the site will guide your visitors to the product
• accessible, hierarchical information

Users reach your website most of the times through their smartphone, and if the website is not adaptable on mobile and other devices, then most of your business audience will be lost.

Everything you build on web platforms should be built according to a simple rule: you must achieve maximum performance with minimal investment. This should not be done, however, wiyth a lack of professionalism.

Efficiency can also mean speed, SEO optimization, image / graphic optimization and site indexing.

 BABOON Services

We are a web design company, this being the main product we offered in the first two years of activity. Subsequently, as the company grew, we realized that we could cover all web-related needs to our customers.

Thus, we have created a separate department for web maintenance, graphic design and online marketing.

The begining of BABOON

We are a web design company, this being the main product we offered in the first two years of activity. Subsequently, as the company grew, we realized that we could cover all web-related needs to our customers.

Thus, we have created a separate department for web maintenance, graphic design and online marketing.

It was clear to us that the only way we can grow is to make ourselves visible in the web design market. It was not enough to have enthusiasm and an excellent service. Potential customers had to come to us somehow, see us, know us and finally, some of them to choose us as a web service provider.

So we decided to invest at least 6 months in Google Adwords campaigns for 400-500 EUR per month. We were determined not to depart from this plan, whatever would happen!

With a well-optimized Google Adwords campaign you can reach your potential customer from the first days, but that doesn’t necessarily guarantee sales or revenue. And most likely, in the first few months, you will generate a lower profit than the cost of investments. However, it will generate a profit that needs to be reinvested.

Here’s how we did the math:

1. We have assumed that for 3 months we invest a total of EUR 1200-1500 (400-500 EUR / month), but without expecting outstanding results. Basically, we did not expect the profit generated from sales to cover the investment
2. All the profit generated in the first 3 months we reinvested it in the next 3 months
3. Thus, our marketing budgets increased in the following months to 700 EUR / month

Of course, a bigger budget led to higher sales. We realized what a long-term strategy can do and we continued to reinvest the profit. Over time, we became dependent on monthly investments in Google Adwords.

As you can see in the graph below, visible results come only after 3-6 months of investments. If you are patient and willing to invest monthly, the results will not hesitate to come in the end. Of course your product must be a quality product.

Here’s how our monthly marketing budgets have evolved together
with related results:

Remarketing campaigns were aimed at those who have already visited our site, practically those who have already expressed interest in Baboon services. These users have been re-sold through Display campaigns – they see ads on other sites with Baboon services.

As shown in the graphs above, many of them did not make the decision immediately and returned to us only after a certain period.